If you're a real estate agent or developer in India, you know the struggle all too well:
You list your properties on big portals like MagicBricks or 99acres… and get buried under hundreds of competing ads. You boost posts on Instagram or Facebook… and end up with just likes, not leads.
Marketing in Indian real estate is crowded, expensive, and often unpredictable.
So, what’s the smarter move?
Instead of pouring ₹50,000 a month into premium listings or flashy campaigns that barely convert, you need a local and more trackable strategy.
This blog shares 10 verified low-cost tactics you can start using right away to drive more genuine property enquiries, many of them costing less than ₹1,000.
And here’s the real advantage: Every single tactic works 10X better when you’re tracking your inbound calls and knowing exactly where your leads are coming from.
That’s where Callyzer comes in. With smart call tracking, lead attribution, and real-time analytics, Callyzer gives you the visibility to focus on what’s working and stop wasting money on what’s not.
Let’s get into it.
10 Low-Cost Ways to Get Property Enquiries for Real Estate Agents in India
1. Turn Your Whats App Status into a Daily Lead Magnet
WhatsApp Status isn’t just for updates. It’s your free billboard viewed by people who already know you. Use it smartly, and it can turn silent views into daily enquiries.
How to implement it quickly:
- Post 2–3 visuals daily: Property walkthroughs, site progress, before-and-after shots.
- Add clear CTAs like “DM for price & location” or “Call to book a visit”.
- Stay consistent: post your property images or videos during high-activity hours (morning & evening).
What type of enquiry it attracts:
- Warm, trust-based leads from your personal network.
- Ideal for rentals, budget homes, or local resale properties.
2. Get Found with a Google Maps Business Profile
Your Google Business Profile is what shows up when someone searches “flats near me” and it’s free. When done right, it puts you on the map (literally) for buyers and renters in your area.
How to implement it quickly:
- Go to Google Business Profile and create your property listing.
- Add your business name, phone number, service area, and categories like real estate agency.
- Upload photos: site visits, sample flats, nearby landmarks.
- Add visiting hours, directions, and a short intro.
What type of enquiry it attracts:
- Local walk-in or call-in leads looking for nearby projects.
- Great for attracting both buyers and tenants within your service area.
3. Hyperlocal Posters with QR Codes
Old-school? Yes. But posters still work especially when placed in high-footfall local spots like society gates, kirana stores, and tea stalls. Add a QR code, and you make it easy for people to reach you instantly.
How to implement it quickly:
- Design a simple A4 or A3 poster: “1BHK Starting ₹18L in [Area Name] : Scan to Call or WhatsApp”.
- Add a QR code that links to your WhatsApp or phone number.
- Paste in areas with high local visibility.
What type of enquiry it attracts:
- Hyperlocal, budget-conscious buyers or renters.
- Walk-ins or direct calls from people living or working nearby.
Pro Tips
1. Think “highway speed” readability – Your message should be clear in 3 seconds or less.
2. Lead with the benefit, not the brand – Instead of “XYZ Builders Presents,” say “Luxury Homes from ₹49L” or “Own in 30 Days.”
3. Use one powerful visual – A striking image of the property, lifestyle, or location sells more than stock photos.
4. Limit to one core message – Too many details dilute impact; pick your single strongest selling point.
5. Design for the eye, not the designer – High-contrast colors, bold fonts, and no fine print.
6. Make the CTA effortless – Short URLs, easy-to-remember phone numbers, or even QR codes for instant action.
4. Listings on Facebook Marketplace
Facebook Marketplace is one of the most underrated platforms for real estate visibility and it’s completely free. With thousands browsing for rentals and resale units daily, it’s a goldmine for low-cost lead generation.
How to implement it quickly:
- Post each property as a separate listing with clear photos, location, price, and highlights Add a short, no-fluff description (e.g. “2BHK, Vaastu compliant apartment, 800 sq ft, Near Metro”).
- Respond quickly to DMs with a message like: “Thanks for reaching out! You can call me directly here: [Phone Number]”.
What type of enquiry it attracts:
- Budget-conscious buyers or tenants actively searching in your area.
- Especially strong for rent property listing and entry-level sale units.
5. Share Property Brochures with a WhatsApp CTA
Instead of sending scattered images or long texts, create a clean 2–3 page PDF brochure for each project and share it directly via WhatsApp chats and groups. It looks more professional and makes it easier for buyers to understand the offering at a glance.
How to implement it quickly:
- Create a simple PDF using Canva or PowerPoint.
- Include key info: project name, unit types, floor plans, pricing, site map, and highlights.
- Add a clear CTA button or link at the end: “Tap to WhatsApp” or “Click to Call Now”.
- Share it in local property WhatsApp groups, past lead chats, and personal broadcasts.
What type of enquiry it attracts:
- Mid to serious buyers looking for clear, organized project info.
- Ideal for site visit bookings, especially for new launches or under-construction projects.
6. Short Video Reels on Instagram & YouTube Shorts
Short-form video is a high-reach, zero-cost marketing tool. Reels and Shorts get pushed to local audiences even if you have few followers, making them perfect for showcasing properties visually.
How to implement it quickly:
- Use your phone to record 15–30 second clips of your listings whether it's an apartment, villa, or flat.
- Focus on high-impact areas like the parking, entrance, lobby, balcony view, or interior walkthrough.
- Add text overlays like “2BHK in Mumbai – DM to Book a Visit”.
- Post consistently on Instagram Reels and YouTube Shorts with local hashtags (e.g., #thaneflats, #puneproperty).
What type of enquiry it attracts:
- Great for generating walk-in interest and younger potential buyers browsing casually.
7. Partner with Local Businesses (Cross-Promotion)
Collaborate with local businesses like furniture shops, interior designers, or home loan agents and let them refer buyers to you.
How to implement it quickly:
- Identify 2–3 businesses that serve the same audience as you.
- Offer a simple win-win: you refer clients to them, they recommend your property in return.
- Give them a referral flyer or mini standee to place at their counter with your contact details.
What type of enquiry it attracts:
- Pre-qualified, serious buyers already in the property search, home-buying or moving process.
- Often results in higher conversion as referrals come with trust.
8. Re-Engage Old Enquiries with Fresh Updates
Not all leads go cold, some just need the right nudge. Reaching out to past callers or site visitors with a new update or offer can instantly revive interest and bring back warm prospects.
How to implement it quickly:
- Go through your old call logs, WhatsApp chats, or enquiry lists.
- Send a quick message or call: “Hi! Just a heads-up, prices have been revised on the 2BHK in [Project Name]. Want the new details?” or “New tower launched with better floor plans, should I share the brochure?”.
- Keep it short, friendly, and relevant.
What type of enquiry it attracts:
- Previously interested buyers or tenants who just needed a better deal or fresh reason to act.
- Especially effective for inventory clearance or relaunches.
9. Hyper local Facebook & Telegram Groups
Community groups are where real conversations happen. Joining city or neighborhood-based groups helps you reach locals actively looking for flats, rentals, or investment options.
How to implement it quickly:
- Search for groups like “Pune Rentals,” “Delhi Commercial Property Deals,” or “[Locality] Telegram Flat Updates”.
- Share posts like: “2BHK Starting ₹32L in [Area]. DM or Call for Site Visit. Only 1 unit left.”
- Keep posts real, not spammy. Genuine updates work best.
What type of enquiry it attracts:
- Budget-conscious, local buyers and renters.
- Often leads to faster site visits because they’re nearby.
10. Organize a Mini “Site Visit Day”
Turn curiosity into commitment with a low-cost, high-impact event. A dedicated site visit day builds urgency, adds a personal touch, and creates real buyer momentum.
How to implement it quickly:
- Call or message 5–7 hot leads and invite them for a weekend walkthrough.
- Offer simple chai, snacks, or limited-time booking discounts.
- Promote it via WhatsApp status, Google Maps post, and local posters.
- Use a sense of urgency: “Last few slots available for Sunday visit – Call to confirm.”
What type of enquiry it attracts:
- High-intent, ready-to-book buyers.
- Works especially well for inventory push or nearing project completion.
Pro Tip: All of This Works Better If You Track Calls
Here’s the truth: you can’t improve what you don’t measure. Posting on WhatsApp, printing posters, or running Facebook ads is great but unless you know which one actually drove the call, you’re just guessing.
That’s where Callyzer makes all the difference. Assign a unique number to each channel (Whats App, posters, Google Maps, Facebook Marketplace, etc.) and instantly see which source is bringing you the most property enquiries.
With real-time dashboards, missed-call alerts, and detailed attribution, you’ll know exactly where to invest your time and budget.
For example: Imagine you spent ₹5,000 promoting your listings. Without call tracking, you might assume Facebook ads worked best and pour another ₹10,000 there; while in reality, your posters near society gates generated 70% of the calls.
With Callyzer, you’d know the truth, double down on the right channel, and easily add 2–3 extra site visits this month. That’s a huge pipeline boost, without increasing spend.
💡 Try our Real Estate Call Tracking ROI Calculator to see how much business you might be leaving on the table without call tracking.
Takeaway
You don’t need a massive ad budget to drive property enquiries; just smart ideas, a bit of consistency, and the ability to track what’s working.
Small efforts can deliver big results when done right.
Start simple: Pick 2–3 ideas from this list and test them this week. See what makes your phone ring.
Because in real estate, the agent who tracks leads, closes more deals.
One Tool to Track Them All
These 10 low-cost hacks can bring in leads, but knowing which one actually worked? That’s where the magic is.
With Callyzer, you get one simple tool to track every call, trace every enquiry back to its source, and respond faster to all in one dashboard.
No more guesswork. Just clear, actionable insights to help you close more deals.
Try it. Track it. Grow smarter.
