Irrespective of products and services you offer to your customers, calls are often vital for your business. Calls are a piece of information we send and receive from our customers. This information might be in the form of an ad campaign, banners, or a promotional drive.
To improve your business's productivity and growth, you need to identify the causes of the customer's interest, queries, and feedback. Here call tracking software plays a vital role in your business's development and growth. Know what is call tracking.
What Is Call Tracking?
As the name suggests, call tracking offers organizations to track phone leads, queries and feedbacks by providing phone numbers with every marketing campaign you launch from print and online media to target the customers. With people's growing attention towards mobile browsing, call tracking has become an integral and vital part for businesses.
We can say call tracking is a form of analytics technology in simple words. It helps businesses measure how your team uses their mobile devices during working hours, lead management, lead tracking, and quickly detect inbound calls and conversation quality.
It helps businesses use the insights received from call tracking software dashboard to increase team performance, improve lead generation capacity and enhance the business profits.
Why Call Tracking Matters
To better understand the importance of call tracking software, just check the below scenario.
In the travel industry, an agent or customer support representative will have a smart conversation with the customers to know their current and latter interests.
Suppose the customer was on the website and checking some travelling packages before calling. In that case, the customer support or sales representative can easily prepare the required script to give an attractive package to the customer over the call.
In this way, during call time, you could easily track the conversation way, time and other factors to assist the customer and improve business performance in a better way. You can use data analytics, customer statistics, and required data to fulfil customers' needs in a better way. If you find some issues in the way your team talks with the customers, the call tracking enables you to fill the gaps.
1. Reports & Analytics:
Call analytics reports and analytics enable every business to unveil essential customer insights required to consider before going for any ad campaign or lead generation program. Your call tracking software must be capable of generating behavioural and acquisition reports.
Behavioural reports show significant information for your target customers (age, preference, demographics etc.), while acquisition reports show the best ways to use for the marketing campaigns to drive more leads to your business.
2. Call Tracking:
Initially, you need to make sure that the software can easily install into your team's mobile devices. If you are running an ad campaign, the service provider must provide the local tracking and toll-free numbers to the clients.
A perfect call tracking software enables you to track the details from a central cloud-based dashboard easily. With call tracking software, you can easily track call logs and insights into your team's performance. It will assist you in making smart business decisions.
3. Increased conversion rates:
Reliable call tracking software must offer accurate conversion reports. The success rate through phone calls is about 30-40%. In the old days, it was not possible to track the source of phone calls. However, it is now possible with the call tracking system.
Call tracking enables businesses to improve the team's performance and improve the conversion rate. You can track the leads, filter the missed leads and assign them to the employees for future communication and conversion.
With perfect call tracking system, you can easily track the incoming, outgoing and rejected calls managed by your team and help them set their goals to get valuable insights and results. It also enables businesses to enhance ROI with perfect call tracking insights.
4. Prove Value to Clients:
Offering value to the customers is the first and foremost priority of organizations across the world. Delivering your work's full benefits and value is essential to bring the client's trust in you. It is not easy to achieve this unless you implement a perfect call tracking system in your business operations.
Call tracking impacts your work's growth and performance and quantifies your dedication towards your client's work processes. In case you miss the leads; however, clients still need your services than by tracking missed calls and feedbacks of previous calls, your team can help clients fulfil their needs.
In case you don't install call tracking in your business operations, it will not be easy to track employee performance, leads and conversion attributes.
5. Improved ROI:
ROI is one of the most important factors that reflects the employees' performance. It would be best to have perfect call tracking software and marketing tools to analyze growth and ROI. The main focus of every business is to achieve maximum return on investment.
Call tracking software can help you lead management, lead tracking, daily report analysis, tracking call history, and other business operations. All such benefits help a business to get maximum ROI in less time.
Final Words
With lots of your team's calls daily, it is vital to track call logs and insights into your team performance. Callyzer a perfect call tracking mobile app can be installed in your team's mobile devices and enable you to track their calling activities using a cloud-based dashboard easily. It assists you to get detailed team calling reports and helps in lead management and tracking. If you are ready to leverage the benefits of call tracking software, then it is the right time to move on with Callyzer.