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Dhruven Ponkiya

Dhruven Ponkiya is the Vice President of Sales & Marketing at Callyzer. He writes about real patterns he observes while working closely with telesales and call center teams, turning on-ground insights into practical strategies for better performance.

List of Author’s Articles

Infographic on selecting the top SEO agency, highlighting effective lead generation methods for banking institutions.
How to Track Which Marketing Sources Drive Your Banking Leads?

Banks are spending more on marketing than ever before, running Google ads, posting on social media, partnering with aggregators, sending SMS campaigns, and relying on…

A woman in a headset analyzes data on a laptop, with a graph chart visible on the screen.
 Regional Benchmarks: How Indian WFH Telesales Teams Perform

Last month, I was reviewing call reports for a Tier-2 telesales team in Indore. They averaged 68 calls per agent per day. Their Mumbai counterparts…

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