
Dhruven Ponkiya
Dhruven Ponkiya is the Vice President of Sales & Marketing at Callyzer. He writes about real patterns he observes while working closely with telesales and call center teams, turning on-ground insights into practical strategies for better performance.
List of Author’s Articles

How to Track Which Marketing Sources Drive Your Banking Leads?
Banks are spending more on marketing than ever before, running Google ads, posting on social media, partnering with aggregators, sending SMS campaigns, and relying on…

Regional Benchmarks: How Indian WFH Telesales Teams Perform
Last month, I was reviewing call reports for a Tier-2 telesales team in Indore. They averaged 68 calls per agent per day. Their Mumbai counterparts…